Common layouts have become so common because they’ve proven that users can work with them. This isn’t a coincidence or done out of laziness, it’s because these layouts have three significant advantages: If you visit popular websites, you’ll notice that many of them use similar layouts. Many designers believe the layout for each website they work on should be completely unique to satisfy the goals of the project - this is far from the truth. It’s not surprising, then, that selecting a layout for your content is one of the first things designers do when they start a new project. Content is of paramount importance and every designer wants to present it in the most useful and intuitive way. Why do people really visit websites? In most cases, the primary reason behind each visit is content.
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